What if you built a machine to predict hit movies?

The Formula: What if you built a machine to predict hit movies?

Very, very interesting article by Malcolm Gladwell about guys predicting hit movies. My initial reaction, on reading the quotes from the guys, is that there's no way their program can predict hits the way the article claims it does.

Also, they start sounding really ridiculous when offering how to make movies better. Of course, their program has never been tested (and can never be tested) in recommending how a released movie could be improved to make more money.

Having said all that, I'm really curious to learn more about these guys.

The article is long, but well worth the read.